Peter Rutten

Managing Director
Since 2001 involved with Vialle.
Studied Marketing added by a broad variety of international educations.
11 yr Marketing management functions in Plastics industry (eg European Marketing Programs Mgr GE Plastics)
7 yr General Management functions & Turnaround specialist at Kitchen-appliance companies (eg ATAG)
18 yr General Manager at Vialle.
Renewed Vialle in 2002 and 2015, leading to the worldwide position as a Smart Innovator with challenging technologies, always advance of competition.
Under his management Vialle grew a portfolio of fuel systems for luid LPG, developed technologies for various car manufacturers and developed as first liquid LPG-solutions for DI-engines, Tuk-Tuks as well as DME applications for Trucks.
Vialle owns an impressive patents portfolio, of which the latest involve the development of DirectBlue, a perfect, easy to apply and care free LPG-system for DI-cars.
His main challenge now is to convince the market, decision makers and influencers about the fact that DirectBlue has the ideal Environmental Footprint to bridge the gap to a zero emission era.